Nowadays it has become harder to reach clients with advertising messages. Conventional forms of advertising like television, magazines, radio, and newspapers are paving way to brand new technological advertisement such as Wi-Fi advertising. Because of Wi-Fi popularity, most universities, hotels, restaurants, malls among others offer Wi-Fi. This widespread increase of Wi-Fi technology has presented a new concept of Wi-Fi advertising. The popularity of the many devices that offer Wi-Fi functionality has increased the need for people to enjoy getting connected whenever they want to and anywhere they need to for either business, personal or even entertainment purposes.
Wi-Fi advertising can be used by any company nowadays. This means that anybody who is logging on to your Wi-Fi will first see your advertisement information on their screen. This is a very powerful advertisement tool and can be used anywhere as long as Wi-Fi is available.
How Does Wi-Fi Advertising Work?
You can put Wi-Fi advertising to many uses. The main idea of this advertising is to set up proximity broadcast at many places. You must think of a way you can target customers when they are shopping. Let's say that you are selling a specific product in a store, you have to ensure that you remind the people to keep their Wi-Fi on to receive your special messages on their cell phones.
The idea of proximity advertising is better described through examples. If you are a realtor you can utilize this network to send gif animations to people and inform them more about the details of your properties. It would also be a great idea to send the visitors your business card containing your business details for example your opening hours, telephone number and a link to your website.
Most shops like to send special deals and discounts to clients. This is very much possible with wifi advertising because when customers search for wireless networks, they will most likely find your shop and also get access to the screen exhibiting an advertisement or a discount voucher. You can utilize this technology to send information to iPhone, android, iPod and other Wi-Fi enabled devices. This means you can target a wider range of users.
A customer might be interested in learning more about a particular car for sale. You can utilize your Wi-Fi marketing system to offer this information. When a customer connects to your Wi-Fi, a screen will show up on their device giving the details of your special deals. This can encourage the client who had many doubts about one vehicle to consider buying another vehicle.
Wi-Fi advertising can be beneficial to you financially because it can help limit the cost of running business. It is surprisingly cheaper compared to other forms of marketing. Overall, Wi-Fi is a very powerful form of advertisement and businesses will find it very helpful to utilize Wi-Fi so long as they can determine exclusive special deals and use the correct people to help in their marketing campaigns.